Social Media Advertising for Speakeazy
The Client
Speakeazy are a content creation agency in Brighton who specialise in the Hospitality industry. Their services include photography, videography and social media management. In 2023, Speakeazy were keen to start utilising social media ads to generate leads for their business.
The Approach
Making use of the beautiful content they had already created for their clients and adapting the assets so they were more suitable for advertising, we were able to generate a quality set of assets for our traffic-driving and lead generation campaigns.
Using a combination of targeted hospitality interest audiences and remarketing groups along with Meta Ads’ in-platform lead generation tool ‘Instant Forms’, we ran 3 high intensity bursts of activity for particular months at key moments in the year to make the most out of their limited budget.
The Result
In 2023, the 3 campaigns generated 1,120 landing page views and 75 leads at £16 per lead, which they were delighted with. Especially since they converted at least 10 of them into clients on retainer for their services!
