With social media ads, you can bring your business to your customers without needing a signal of intent, like searching for a specific term or following your page.
Instead, social ads allow you to target audiences based on demographics, locations, interests and behaviours. This makes it an incredibly powerful tool for reaching users at all stages of the customer journey.
In my opinion, the most important element of any social media ad campaign is the quality of the creative. In fact, 56% of a brand’s conversion lift from digital advertising can be attributed to high quality creative, according to a study by Nielsen*.
I know the formula to great ad creative that will grab attention and get the desired action out of your audience, so we achieve the best possible results from your investment.
What makes Social Media Advertising so unique and powerful when compared to other channels, is the ability to target users based on demographics, locations, interests and behaviours.
With this, comes the ability to serve ads with the appropriate creative and call-to-action to users at each stage of your customer journey. From introducing your brand to new potential customers, to encouraging loyalty with those who’ve purchased from you before.
I use a combination of audience research and detailed A/B testing to find the most effective combination of audiences to maximise results.
My starting point with all new clients is a digital marketing audit.
If you’d like an expert to review your current activity, research your competitors and identify opportunities for your business, fill out the form or drop me an email so we can chat.
Getting into the mind of your customers with audience and competitor analysis, audits of your current activity and a creative content review.
Creating a series of plans to execute an innovative and personalised strategy designed to achieve your business goals.
Setting up strong foundations with your web developer or one of my trusted web partners to accurately measure the results of our campaigns.
Crafting creative concepts, thumb-stopping ads and beautifully written copy to drive action online.
Building a live reporting dashboard and interpreting results into actionable insights and recommendations.
Working together to dream up new marketing tactics and scale your success.
* Sources:
Nielsen Catalina Solutions, Advertising Effectiveness Report, 2017.
