Paid Search is known for being a highly effective marketing channel to convert users with a high intent to purchase.
Search ads allow you to target audiences based on the search terms they are typing in on Google, which makes it an extremely effective channel for finding customers who are already looking for your product or service.
With paid search, relevancy is everything. Thorough keyword research and a customised keyword strategy will help you avoid wasted spend by focusing only on the most relevant, high-performing keywords for your brand.
I build each of my clients a bespoke account structure designed to achieve their business goals, using the latest tools and techniques to maximise return on investment.
You may have noticed when you type your brand name into Google, that other companies’ ads are showing. This is a popular technique to siphon high intent customers away from your business and towards theirs.
It’s a commonplace best practice to assign some budget towards brand terms to defend against your competitors as well as an opportunity to display additional information compared to your regular organic search listings.
My starting point with all new clients is a digital marketing audit.
If you’d like an expert to review your current activity, research your competitors and identify opportunities for your business, fill out the form or drop me an email so we can chat.
Getting into the mind of your customers with audience and competitor analysis, audits of your current activity and a creative content review.
Creating a series of plans to execute an innovative and personalised strategy designed to achieve your business goals.
Setting up strong foundations with your web developer or one of my trusted web partners to accurately measure the results of our campaigns.
Crafting creative concepts, thumb-stopping ads and beautifully written copy to drive action online.
Building a live reporting dashboard and interpreting results into actionable insights and recommendations.
Working together to dream up new marketing tactics and scale your success.
