Video has more influence over consumers than ever before, with 92% of marketers reporting a positive return-on-investment using video content in 2023 according to Wyzowl’s State of Video Marketing Survey. Video is now an integral part of the customer journey from first impressions to purchase decisions.
Videos can be consumed across many digital channels, but not all in the same way. I have years of experience observing trends and creating attention-grabbing video ads designed for optimal viewing on each platform. Whether it’s native, full-screen ads on TikTok, or horizontal 6-second bumper ads on YouTube.
YouTube is a powerful addition to any video marketing plan. It’s particularly effective for generating brand awareness, with a usership of over 50 million in the UK alone and cost effective tools to reach them effectively, like non-skippable Bumper ads.
YouTube advertising campaigns are built on Google Ads, which means you can benefit from some of the most powerful targeting tools and have the choice of a variety of video ad formats to suit all objectives.
My starting point with all new clients is a digital marketing audit.
If you’d like an expert to review your current activity, research your competitors and identify opportunities for your business, fill out the form or drop me an email so we can chat.
Getting into the mind of your customers with audience and competitor analysis, audits of your current activity and a creative content review.
Creating a series of plans to execute an innovative and personalised strategy designed to achieve your business goals.
Setting up strong foundations with your web developer or one of my trusted web partners to accurately measure the results of our campaigns.
Crafting creative concepts, thumb-stopping ads and beautifully written copy to drive action online.
Building a live reporting dashboard and interpreting results into actionable insights and recommendations.
Working together to dream up new marketing tactics and scale your success.
